Thursday, March 17, 2011
Is the META description tag really important?
The importance of the META description tag is vital. It gives search engines and users a unique summary of what the page is about. META descriptions are slightly longer than page titles You can validate the length of your description by using various seo tools. Google will use the meta description for the summary of the search results if it cannot match a section of content from your web page .Search terms will appear in bold. As with the title tag, meta descriptions should contain unique summaries for each of your web pages. Be creative and compelling as this will likely cause a user to click. Avoid copying and pasting the title tags and repeating phrases over and over. Keyword stuffing once again is not a good idea. Ideally a 2 sentence summary is generally accepted as a quality description.
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